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Video Content and the Future of Marketing
If you have opened any social media platform in the past five years, you’ll notice a general shift in focus from text and images to video content. There are plenty of reasons for this, from the amount of time a user spends on a given platform to the amount of engagement and interaction videos get… Continue reading
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What You Need to Understand About Your Marketing Plan
Marketing is the process of creating and maintaining a relationship with your buyer. It is the act of persuading a potential consumer that your brand can provide something of value to them. Going in without a plan—winging it—is a good way to end up lost, confused, and inconsistent, which is hardly the image you want… Continue reading
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Why You Need to Know About the Long Tail Model
To define the long tail of PR, we must understand the big head—that is, mainstream topics with broad, general appeal; the mass market. As Chris Anderson, a former WIRED editor who coined the term, said: “Traditional PR is oriented around mass media. The new era is about niche media Continue reading
K.M. Gallagher
Author, Artist, Mess